NOOGI Brand Story

CEO

Chankwook Park

"The saddest thing was that I couldn't meet my family or friends outside such as in cafes and restaurants. That was because the slightest discomfort would cause severe pelvic and back pain when I was seated. I always carried many assistive devices, but they didn’t help because if they don’t fit the shape of the chair, they are useless. I was mentally and physically exhausted from not being able to do anything to relieve my pain even though I paid for

expensive treatment and medication."

Having experienced difficulties with ankylosing spondylitis

and a spinal disc, I felt the need for an ergonomic chair that can comfortably maintain a healthy life with an upright posture.

The NOOGI chair was created with the belief that a really good ergonomic chair should be able to prevent various diseases by stably balancing the body.

We invite you on a journey toward a healthy life.

A duty for everyone who wants a healthy life

My life has been changed by extreme back pains when I was 25 years old in 2013. I almost lay on the bed for 16 hours per day, and I could not imagine how to live the rest of my life in such pain.

One day, one of my friends told me “How about doing something helpful for sick people like you?” I deeply thought about what I could do for a half year, and I realized that my sick body, which could not sit properly, was the best sample and decided to develop a "functional chair" that allows me to sit comfortably without back pains.

Because I majored in business, not medical engineering, I started studying anatomy and learned medical knowledge by interviewing doctors and patients. In addition, I learned 3D design tools to demonstrate my ideas and apply for a patent in 2017.

I was able to run all the way here with a body that had difficulty sitting in a chair for less than 30 minutes until 2019

because of two beliefs; the passion for a healthier life and the personal hope that my body will get better and better.

Now, NOOGI is a path to deliver the same hope to others who have similar experiences.

CEO

Chanwook Park

"The saddest thing was that I couldn't meet my family or friends outside such as in cafes and restaurants. That was because the slightest discomfort would cause severe pelvic and back pain when I was seated.

I always carried many assistive devices, but they didn’t help because if they don’t fit the shape of the chair, they are useless. I was mentally and physically exhausted from not being able to do anything to relieve my pain even though I paid for expensive treatment and medication."

Having experienced difficulties with ankylosing spondylitis and a spinal disc, I felt the need for an ergonomic chair that can comfortably maintain a healthy life with an upright posture.

The NOOGI chair was created with the belief that a really good ergonomic chair should be able to prevent various diseases by stably balancing the body.

We invite you on a journey toward a healthy life.

A duty for everyone

who wants a healthy life

My life has been changed by extreme back pains when I was 25 years old in 2013. I almost lay on the bed for 16 hours per day, and I could not imagine how to live the rest of my life in such pain.

One day, one of my friends told me “How about doing something helpful for sick people like you?”

I deeply thought about what I could do for a half year, and I realized that my sick body, which could not sit properly, was the best sample and decided to develop a "functional chair" that allows me to sit comfortably without back pains.

Because I majored business, not medical engineering, I started studying anatomy and learned medical knowledge by interviewing doctors and patients. In addition, I learned 3D design tools to demonstrate my ideas and apply for a patent in 2017.

I was able to run all the way here with a body that had difficulty sitting in a chair for less than 30 minutes until 2019 because of two beliefs; the passion for a healthier life and the personal hope that my body will get better and better.

Now, NOOGI is a path to deliver the same hope to others who have similar experiences.

Uncompromising Premium Quality

NOOGI makes chairs as masterpieces for health, not just a beautiful, simple chair.

We create these with all our sincerity and efforts by selecting all the materials carefully and taking care of them

until the very end without compromising on anything. Therefore, there is no small part that is untouched by our hands.

There is not a masterpiece quite the same as our bodies. That is why chairs have to be

made to match our precious bodies. We will prove to you the quality of our chair, so that you can trust us.

Enjoy your healthy life and happy moments with NOOGI.

“Everyone lives healthy”; this is the purpose why NOOGI exists

NOOGI dreams of the nature surrounding us and the people, who make relationships, can live together in

wonderful harmony. To do so, we intend to provide eco-friendly products and services to both nature and people.

The movement for our environment

According to Statista, the manufacture of furniture in the United Kingdom produced

825,300 metric tons of CO2 in 2017. NOOGI is joining to the eco-movement for less CO2.

∙Eco-friendly materials: Upcycled materials and bio-leather/fabric (coming soon)

∙Efficient process: Minimal process to reduce carbon

∙Sustainable project with nature: Recyclable package, tree planting project (Projecting in 2023)

The movement for our society

One out of nine Koreans patients with spinal diseases are giving up treatments at hospitals due to expensive medical fees.

NOOGI wants to help them, so from 2024, we plan to provide several contents that can help prevent sitting diseases.

∙The happy seeds project: We would like to donate a portion of the sale price where help is needed.

∙Efforts for healthy perception: We are developing portable products so that people can take care of their

health anywhere by a good perception about correct posture. Then, they can save on the time and cost

to go to the hospital.

∙NOOGI support: We would like to present a chair to those who have difficulty in their daily lives due to

cervical spine disease.

* In May 2022, we delivered a Tritzoi to a professor who had been suffering from ankylosing spondylitis for 34 years.

Uncompromising Premium Quality

NOOGI makes chairs as masterpieces for health, not just a beautiful, simple chair. We create these with all our sincerity and efforts by selecting all the materials carefully and taking care of them until the very end without compromising on anything. Therefore, there is no small part that is untouched by our hands.

There is not a masterpiece quite the same as our bodies. That is why chairs have to be made to match our precious bodies.

We will prove to you the quality of our chair, so that you can trust us.

Enjoy your healthy life and happy moments with NOOGI.

“Everyone lives healthy”

; this is the purpose why NOOGI exists

NOOGI dreams of the nature surrounding us and the people, who make relationships, can live together in wonderful harmony. To do so, we intend to provide eco-friendly products and services to both nature and people.

The movement for our environment

According to Statista, the manufacture of furniture in the United Kingdom produced 825,300 metric tons of CO2 in 2017. NOOGI is joining to the eco-movement for less CO2.

∙Eco-friendly materials: Upcycled materials and bio-leather/fabric (coming soon)

∙Efficient process: Minimal process to reduce carbon

∙Sustainable project with nature: Recyclable package, tree planting project (Projecting in 2023)

The movement for our society

One out of nine Koreans patients with spinal diseases are giving up treatments at hospitals due to expensive medical fees. NOOGI wants to help them, so from 2024, we plan to provide several contents that can help prevent sitting diseases.

∙The happy seeds project: We would like to donate a portion of the sale price where help is needed.

∙Efforts for healthy perception: We are developing portable products so that people can take care of their health anywhere by a good perception about correct posture. Then, they can save on the time and cost to go to the hospital.

∙NOOGI support: We would like to present a chair to those who have difficulty in their daily lives due to cervical spine disease.

* In May 2022, we delivered a Tritzoi to a professor who had been suffering from ankylosing spondylitis for 34 years.