#7 

About NOOGI’s logo

As a global premium chair brand, NOOGI has created a differentiated logo to compete with other brands with expertise.

We have derived keywords that fit the NOOGI brand value and 

organized logos that fit the overall brand.


1. Healthy Life

2. Growing interest in healthcare due to COVID 19

3. Products with healthy and aesthetic beauty

4. Symbolic meaning that can represent business attributes

5. A functional yet designed chair image. Through a lot of trial and error, 

    we completed a logo that reflects the direction that NOOGI pursues.

 

The point is that the symbol, shaped as a chair using the initial consonants

“ㄴ” and “ㅈ” of NOOGI, is expressed as the patented divided seat plate. 

The current logo, which is slightly lying down, expresses the tilting 

when sitting on the NOOGI chair.

The finished NOOGI logo design

NOOGI was completed with a unique chair design, original ergonomics, 

and a neat logo. To express the meaning of improving life with an upright posture, 

we used a warm yellow as the main color of the brand.

#7 

About NOOGI’s logo

As a global premium chair brand, NOOGI has created a differentiated logo to compete with 

other brands with expertise.


We have derived keywords that fit the NOOGI brand value and organized logos that fit the overall brand.


1. Healthy Life

2. Growing interest in healthcare due to COVID 19

3. Products with healthy and aesthetic beauty

4. Symbolic meaning that can represent business            attributes

5. A functional yet designed chair image. 

    Through a lot of trial and error, we completed a          logo that reflects the direction that NOOGI                  pursues.

 

The point is that the symbol, shaped as a chair using the initial consonants “ㄴ” and “ㅈ” of NOOGI, is expressed as the patented divided seat plate. 

The current logo, which is slightly lying down, expresses the tilting when sitting on the NOOGI chair.




The finished NOOGI logo design




NOOGI was completed with a unique chair design, original ergonomics, and a neat logo. To express 

the meaning of improving life with an upright posture, we used a warm yellow as the main 

color of the brand.


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